JD
MRR
€52,340
▲ +4.2% vs last month
Gross Profit
€28,450
▲ +2.8% vs last month
Ad Spend
€8,920
▼ -1.1% vs last month
Net Profit
€23,030
▲ +12.3% vs last month
P&L Breakdown
€58K
€50K
€40K
€30K
€20K
€10K
€0
€58,920
Revenue
€58,920
100% of total
Revenue
€18,770
COGS
€18,770
31.9% of revenue
COGS
€8,920
Ad Spend
€8,920
15.1% of revenue
Ad Spend
€8,200
Overhead
€8,200
13.9% of revenue
Overhead
€23,030
Net Profit
€23,030
19.1% net margin
Net Profit
Revenue
COGS
Ad Spend
Overhead
Net Profit
Monthly Cashflow
€70K
€50K
€30K
€10K
€0
Jan
Feb
Mar
Apr
May
Jun (proj.)
Money In
Money Out
Net
Ad Spend by Channel
€8,920
total spend
Meta
€4,200
(47.7%)
📈 3.2x ROAS
Google
€2,100
(23.8%)
📈 2.8x ROAS
TikTok
€1,680
(19.1%)
📈 2.1x ROAS
Other
€940
(10.6%)
📈 1.9x ROAS
Revenue by Channel
Shopify
€28,450
48.3%
Direct
€23,030
19.1%
Wholesale
€5,870
10.0%
Instagram
€3,740
6.4%
Other
€9,630
16.4%
Shopify — €28,450 (48.3%)
Wallets
€12,400
Card Holders
€8,200
Accessories
€4,800
Travel Bags
€3,050